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Question 1 of 10
1. Question
Select the correct answer: Which of the following statements is true about CRM?
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Question 2 of 10
2. Question
Select the correct answer: Which of the following types of CRM supports marketing, sales, and service functions?
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Question 3 of 10
3. Question
Select the correct answer: Customer empathy is very important in developing an effective CRM system. What does the term customer empathy mean?
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Question 4 of 10
4. Question
True or False: Companies that compete for the public’s business are expected to provide things that are free or heavily discounted
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Question 5 of 10
5. Question
True or False: Customers are more likely to respond to a reward when interrupted with a dinnertime phone call.
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Question 6 of 10
6. Question
True or False: The statement “image is everything” does not relate to CRM
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Question 7 of 10
7. Question
True or False: To effectively launch a CRM program, you will have to identify the benefits for both your business and the customer
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Question 8 of 10
8. Question
True or False: When a company buys a CRM package, the program can be implemented right away
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Question 9 of 10
9. Question
Select the correct answer: Which CRM team member best fits this job description? “Addresses the programming needs to set up the end-user interface.”
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Question 10 of 10
10. Question
Select the correct answer: Which of the following describes the customer life cycle?
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